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Wednesday, 26 November 2008

Electrolux Design Lab

You may not know this, but every year since 2003, Electrolux have held a competition for undergraduate and graduate industrial design students. The competition is called Design Lab and invites these students to create daring and innovative ideas for home kitchen appliances. Each year has a different theme and this year's challenge was to design a home appliance for the internet generation, taking into account ideas such as convenience, time, personalisation, entertaining, technology and sustainability.

An Austrian student won this year with his concept of "flatshare", which is a fully customisable fridge that is split up into different and entirely individual compartments and is aimed at those who share a house with friends. I would have loved that as a student- no more using my cheese by "accident" anyway!

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